Plaza mundo
Gamer Tournament
Gamer Tournament 2023
KEY STRATEGY
OVERVIEW
Gamer Tournament 2023
CHALLENGE
Drive registrations and increase foot traffic to the mall.
RESULTS
- 150+ participants signed up within 2 days
- +7,000 people reached through event promotions
ANALYISIS
The campaign's quick sign-up results highlight how Amplify's fast-paced A/B testing for messages and visuals helped attract the right audience in a short period. This showcases the value of a rapid-response strategy in time-sensitive campaigns.
