L’OCCITANE

Yellow Days and Holiday Campaign

Yellow Days 2023 & Holiday Campaign
KEY STRATEGY

OVERVIEW

Yellow Days 2023 & Holiday Campaign
CHALLENGE

Drive e-commerce sales and position Yellow Days as a key promotional event.

RESULTS
  • +530% increase in added payment info
  • ROAS of +757%
  • Limited holiday editions sold out within 2 weeks
ANALYISIS

By combining trust marketing with precise targeting, the campaign not only increased sales but also built loyalty. The use of well-timed ads and effective audience segmentation ensured a high return on ad spend (ROAS).

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