L’OCCITANE
Yellow Days and Holiday Campaign
Yellow Days 2023 & Holiday Campaign
KEY STRATEGY
OVERVIEW
Yellow Days 2023 & Holiday Campaign
CHALLENGE
Drive e-commerce sales and position Yellow Days as a key promotional event.
RESULTS
- +530% increase in added payment info
- ROAS of +757%
- Limited holiday editions sold out within 2 weeks
ANALYISIS
By combining trust marketing with precise targeting, the campaign not only increased sales but also built loyalty. The use of well-timed ads and effective audience segmentation ensured a high return on ad spend (ROAS).
