La Chula
Brand Reinforcement and New Product Launch
La Chula Salsita Campaign
KEY STRATEGY
OVERVIEW
La Chula Salsita Campaign
CHALLENGE
Enhance brand recognition and loyalty while launching a new product line.
RESULTS
- +450,000 people reached
- 103% engagement rate
ANALYISIS
The ability to localize the brand message across different markets boosted La Chula’s market presence. Engagement rates above 100% show that personalized content resonated strongly with the audience, resulting in effective brand reinforcement.
