I'm Jessica Figueroa, also known to many as Jess or @yescontilde. As the co-founder and Chief Strategy Officer at Go Social, I expertly blend my passion for data analytics with an innate understanding of human connections. This unique combination allows me to craft brand strategies that not only resonate on a global scale but also deliver measurable success.

My journey began with a fascination for quantifying the emotional bonds between brands and their audiences—this curiosity sparked my pursuit of a specialization in Data Mastery. I believe that the true essence of marketing lies not just in data analysis but in translating these insights into strategies that foster genuine human connections.

While I'm meticulous about KPIs and performance metrics, my WHY or guiding philosophy is straightforward: focus on people, and the numbers will follow. In today's digital arena, cluttered with noise and fleeting content, this approach has enabled me to design standout campaigns that are not only memorable but also highly effective.

My high sensitivity isn't merely a personal trait; it's a strategic asset that amplifies my marketing acumen. It allows me to perceive subtleties and emotional cues that often go unnoticed, enabling deeper connections with both local and international clients. This sensitivity, combined with my eclectic professional background, establishes me as a formidable force in digital advertising.

At Go Social, we challenge the conventional, redefine success in digital marketing, and strive to humanize the digital world. We're committed to leading the charge towards marketing that values authenticity and human connection as much as it does the bottom line.

Moreover, my life is a canvas of creativity, painted with my eclectic interests. From being a certified international bartender to a passionate photographer and a creator of engaging visual and kinesthetic content, every role enriches my perspective. Certified in NLP and favoring yellow, the color of my vibrant personality, I am a serial entrepreneur who also co-founded HER, a pioneering club for women business leaders aimed at empowering female leadership across regions.

With a mission to transform the landscape of digital marketing, I am not just participating in the industry—I am creating my own path, one brand at a time.